ARTISAN TOY IN THE CONSUMPTION SOCIETY: CHALLENGES AS ALTERNATIVE SUSTAINABLE

Abstract

The reflections on the thematic axis, handmade toy, they are centered in the analysis of the following problem: How the handmade toy a maintainable alternative can be in the consumption society? Such issue is directed in the first moment, with bibliographical research (GIL: 2006) and, in a second moment, through the method case study (YIN: 2005) in that she intend to go to field with procedures of intensive research and application of the instruments direct observation and glimpses semi-structured (TRIVINÑOS: 2004). the object called toy, characterizing some of your dimensions and of your challenges as maintainable alternative. The counterpoint is delineated between the importance and the right of playing with the binomial productionconsumption, articulating them purely with the inclination economical of the model of Maintainable Development that comes in the academic and government debates that, above all, it disrespects the social subjects. Then, it is ruled in the need of the changes of the science, and it is guided to an interconection among the areas of the knowledge, in search of solutions with a variety of "glances", capable to supply possibilities of successes and mistakes, that it favors the reflection, understanding and explanation of the local reality in the práxis by the conflict.